Toronto's emotional map running hot & cold

Kevin Stolarick, Richard Florida’s “stats guy” at the Martin Prosperity Institute has been up to a bit of mischievous mapping in his spare time.

Using data from a UC Berkeley psychologist who publishes the Big Five Personality Test , Stolarick has mapped out the major emotional of characteristics of Toronto residents by neighbourhood (probably Forward Sortation Areas – the first three digits of a postal code).

The Toronto Star published the maps today: Toronto the Good – and bad and sad and mellow and … .

It’s a relief to see some maps that break the traditional “U” and “O” deprivation patterns. West-enders are extroverted, east-enders are neurotic. Suburban areas tend to be more agreeable, while those along the subway lines are less so. Most of the city is the conscientious type. Those closer to the lake tend to be more open to new experiences.

Now, because the survey is web-based, Stolarick says the sample is probably skewed towards the young (and tech-savvy), but it certainly is a bit of fun!

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